These are some examples of work I designed while being part of the LinkedIn team at Firewood Marketing. Together with the Project Manager, Copywriter, Creative Director and in close communication with the client we had to come up with pieces that were both visually novel but also belonged to LinkedIn’s visual universe and followed its very strict brand guidelines.
I participated in the design of email campaigns, newsletters, micro sites, social media posts, eBooks and internal content.
One of the things I enjoyed the most was taking illustrated characters from their visual library and setting them up to tell a new story that supported the content.
